Job Title: Marketing Executive

The Company and Team

KE Adventure Travel has been operating active adventure holidays throughout the world since the mid-80s, and has grown to be one of the most respected adventure tour operators in the UK, and a market leader in this sector. The office is in beautiful Keswick in the Northern Lake District.
Anyone joining the company is likely to be well-travelled, active and passionate about adventure travel and the outdoors.

Summary

In this new role, you will be actively involved in all aspects of marketing the company’s worldwide adventure holidays, in order to increase customer engagement and drive enquiries and sales growth. You will provide support to all members of the Marketing team, with the main focus being PR, event organisation, and writing quality content for our in-house magazine and other direct marketing pieces, as well as helping with social channels, e-newsletters and other marketing materials.

Key Responsibilities:

• Assist with organising, developing and coordinating promotional activities, exhibitions and shows, liaising with organisers and internal teams on promotional materials, logistics, resource and after-show administration
• With support from the Brand and PR Marketing Manager, assist with the creation and delivery of our inspirational brand magazines (currently twice annually). Liaise with internal teams and suppliers on content, paper, print and distribution of each issue.
• Assist in the delivery of printed direct mail activity from concept briefing to artwork delivery, print and postage. Work closely with Marketing team to target relevant audience, and report on effectiveness.
• Develop and co-ordinate all public relations activities, including responding to PR alerts and journalists enquiries/trips, writing and distributing press releases, award submissions and collaborations with tourist boards, journalists, influencers and bloggers.
• Attend relevant industry and media events to build relationships with media and external stakeholders
• Champion brand guidelines and tone of voice in all communications. Write effective and quality copy optimised by channel.
• Source and order branded goods as required, researching and presenting new ideas, using latest brand guidelines.
• Create quality content for social media posts and e-newsletters and other on and offline marketing channels, including the website.
• Work closely with the Marketing team on the development and delivery of the campaigns and content plan, ensuring it delivers on agreed business objectives and strategy
• Brief and support the delivery of multi-channel partnership activity for brand and commercial partners, such as joint marketing with tourist boards.
• Monitor, track and report on performance making recommendation for improvements
• Research new relevant opportunities to reach audiences
• Build relationships with third parties; excellent communication skills essential
• Assist with general marketing duties as required, including at our sister company Mickledore Travel (also based in Keswick) and for Active on Holiday and Freewheel Holidays.

Reporting to: Head of Marketing

Experience, Skills & Qualifications

• Marketing or PR degree/quaification or other relevant marketing or PR experience
• Excellent organisational skills
• Excellent communication and relationship building skills
• Able to work to tight deadlines
• Creative copywriter
• Great attention to detail – good with numbers and the written word
• Computer literate and quick to pick up new systems and processes
• Commercially astute and results orientated
• A people person with great interpersonal skills who fits with the ethos and values of KE
• Fun, friendly and caring with lots of positive energy
• Ability to work on own initiative and as part of a team
• Passionate about adventure travel and the outdoors

Working Hours and Location
We are ideally recruiting for a full-time role (37.5hrs), but will consider applications from those wishing to work slightly reduced hours, or with non-standard hours. The role is based predominantly in our office in Keswick, Cumbria. Standard hours are 09:00 to 17:30 (Mon to Thu) and 09:00 to 17:00 (Fri).
Our technology allows all staff to work from home if required. We are currently hybrid working with a mix of office and home working (where preferred). This is being reviewed on an ongoing basis, as the needs of customers, the business and members of the team evolve.
Being flexible is key. We are a relatively small team and it is a seasonal business, so all team members must be willing to help/support other roles or parts of the business at any time.

Benefits:

• 25 days of holiday a year (plus bank holidays), rising by a day a year to 30 days after 5 years
• Overseas travel opportunities – to experience the company product
• Cycle to work scheme
• Generous holiday discount scheme
• Profit-related annual bonus (discretionary)
• Regular staff social events and activities
• Employee Assistance Programme – offering a range of practical and emotional support
• Healthcare cashback scheme – covering healthcare costs including dental

Travel - Marketing staff are generally required to travel on one overseas educational trip every one or two years, to gain first-hand product experience.

Salary – £24k-£26k depending on experience

References - Work and personal references will be required.

How to apply
Email your CV with a covering letter explaining what you have to offer KE and why you think you are suitable for the job to: This email address is being protected from spambots. You need JavaScript enabled to view it..

Please include any travel experience, your salary expectations, and when you would be available to start.

Closing Date - 31st August 2024

However, we are looking to fill this position as soon as possible and will consider applicants as they apply.